Be goal-oriented (and delegate!)
Steinburg believes that dating success comes from “us[ing] the same principles you've used to start and build your business in your love life”. This means setting clear goals (“what exactly do I want from a relationship?”), setting a strategy, allocating time in advance (and sticking to plans), using mistakes to improve, and taking incremental steps to get the results you want.
Apply lessons from business: if you really want a change and a new relationship, make it work by taking small, manageable steps. For busy professionals short on leisure time, it also pays to appeal to an organised business edge in the early stages of dating. Outsourcing this task to others – most obviously online dating agencies – is a convenient, efficient way to meet great people. Of course, this is a task made easier by choosing the right dating site - make sure to pick one like EliteSingles where you can meet singles truly on your wavelength.
Know your non-negotiables
Identifying deal-breakers early is crucial in business. It's also crucial when building a solid relationship. Non-negotiables can be accidentally overlooked when people meet and begin dating - but this way lies heartache. If the aim is a lasting romance, it’s best to harness entrepreneurial ruthlessness and only date someone who genuinely meets your criteria, right from the start.
This rule is particularly appropriate when taking the executive dating approach, where non-negotiables can be stated early to filter matches and avoid time-wasting. In many respects, finding a partner is much like finding an investor, employee or partner in business. Think of dates similarly to meetings (though vary the conversation!) – it’s often quickly evident if there’s chemistry or they fit the bill, so keep an exit strategy in mind when dating to minimise wasted time. Learn from the process to continue to refine what exactly you want.
Stick with it - despite the challenges
Steinberg says that “it sounds tragically unromantic'' but, much like leading a small business to success, ''you have to work at dating.'' An entrepreneurial approach “helps you get through the tougher, more disappointing times...it’s important to feel a sense of excitement and have positive energy around the process”. Overcoming challenges is thus a key lesson to be taken from business.
Indeed, Steinberg suggests applying entrepreneurial resolve, rationality and perseverance to one's dating life. Dealing with obstacles efficiently and constructively is, in fact, a hugely attractive personality trait; and using this attitude is a key route to long-term relationship success. It may also put you in their good books - as Steinberg argues, “if entrepreneurs can bring the same sense of curiosity, excitement, passion and energy that they bring to their business ventures to their love lives, they’ll make great dates. So why wait?